Cardiff Giant DTC

Cardiff Giant DTC

Consumer brands with something to say.

Cardiff Giant DTC builds and operates consumer brands designed around real behaviour, not empty positioning. Each brand has its own identity, its own product and its own audience. We work with retailers, distributors and partners to put them in front of the right people.

Our brands

Five distinct brands, each built for its own audience.

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  • Athlete wellness

    Forsport Labs

    Performance without the bullshit. Products for people who train, compete and expect more from their bodies, built around performance, recovery and better everyday choices.

    In developmentVisit

  • Functional drinks

    DYP

    Don't Yield Pour. Functional drinks and supplements for people who would rather stay in control.

    In developmentVisit

  • Apparel

    Craffted

    Apparel. Launching soon.

    In developmentSite soon

  • Activewear

    WREST

    Activewear for men and women. Built for people who actually train. No lifestyle theatre.

    In developmentSite soon

  • Menswear

    Emblem

    Identity, worn. A brand exploring the intersection of clothing, identity and modern culture.

    Coming soonSite soon

One group. Different brands.

We don't build a generic product line and put different logos on it. Every brand gets its own proposition, voice, product and audience. The group provides the infrastructure. The brands earn the attention.

Partner with us

We work with retailers, distributors and partners who want distinctive brands with real product behind them.

  • Wholesale and retail stockists.
  • Distribution partners.
  • Co-development and licensing.
  • New channel and marketplace partnerships.
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